Friday, September 23, 2005

Launching a new area / product

Don't try and launch into any new area unless you have a partner - either a customer prepared to invest (pay for work which develops product/service) or a 3rd party who has experience already.  
Trying to understand the market, build the offering and sell it takes too long and is too expensive to do alone.
Launching a new business is a similar example, except you may not want to team as you lose the IP (intellectual property) before you get going.  But don't be tempted to get 100% of the product built before you go to potential clients.  Get enough built 20-40% so that that client can help you shape the offering, in return for a lower price, but on the agreement that they will be your first reference.
See the other post about Picking Your First Client


Post a Comment

<< Home