What sort of photo should you use for PR?

You're bound to be asked for some photos for PR, for an article you've written, so plan ahead and get some decent ones taken. The quality of standard digital cameras is now good enough for websites and small photos in magazines.

- Successful smile, you rule the world in the pic - or at least you look like you could…
- Need a good background, outside fine, but ensure your own colours don’t disappear and no squinting against the sun
- Open look, straight at picture, confident yet relaxed, open collar OK or tie
- Look like you are leading a company because you are...
- Good quality digital
- NOT your passport photo !!
- NO wacky camera angles or stange ideas - unless your a running an "Innovation Company"